How to Setup Google Ads in Google Tag Manager

Download the Google Tag Manager / Google Ads template

Download the GADS-Template (.json file)
There is no need to open the file after downloading
The template includes the basic setup for Google Ads
- Conversion tracking
- Purchase event

Importing the template into Google Tag Manager

Open Admin in Google Tag Manager
Select Import container
Select an existing workspace / container
Select Merge
Upload the container file you downloaded earlier

Inserting the IDs

Navigate to Variables in the workspace
Open cdvrs.0.setting GAds Conversion ID
Enter the ID under Value
Open cdvrs.0.setting GAds Conversion Label Purchase
Enter the ID in the Value field

Important note: This template contains the default configuration, which works with the Shopware Standard CMP and Acris. For alternative Cookie Management Platforms (CMPs), adjustments must be made to the triggers.